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Business Administration, Marketing
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(1 - 9 of 9)
e-Valuation: A multiple-item scale for measuring perceived value in online services
The effect of geographic definition on market share
The effects of repeated exposures on choice behavior
A parametric investigation of resource endowments under varying strategic conditions
Participant expectations, communications, behaviors and consequences: A market-driven ethnographic study of perceptions and achievements in the Midnight Basketball League
Service with a smile: The contagious effects of employee affect on customer attitudes
A study of the achievement of profit potential in a simulated environment
Study of the attraction effect under different time and justification conditions
Time, feelings, and thoughts in the adoption of really new products